MKT 462 Strategic Marketing Management

This seminar course integrates the marketing functions of product, price, channels, and promotion with the concepts of strategic planning. Emphasis is on the relevance of this integration to marketing.

Credits

4 credit hours.

Prerequisite

MKT 201 or MKT 301, and TWO from MKT 215 or MKT 315, MKT 333, or MKT 334.

Offered

As needed.