COMM 339W Creativity for Public Relations and Advertising

Students are introduced to the process of conceptualizing and preparing PR and advertising content for mass media. Emphasis is placed on creative thinking, strategic writing skills and visualization. This is a Writing in the Discipline (WID) course.

Credits

4 credit hours.

Prerequisite

COMM 311 or COMM 311W, or COMM 337, or permission of instructor.

Offered

Fall.