MKT 462 Strategic Marketing Management

This capstone course integrates the marketing functions of product, price, channels, and promotion with the concepts of strategic planning. Emphasis is on the relevance of this integration to marketing.

Credits

3 credit hours.

Prerequisite

MKT 301, MKT 315, MKT 333, MKT 334, and one additional 300-level marketing course.

Offered

Spring.