Marketing B.S.
Learning Goals
Writing in the Discipline
Department of Management and Marketing
Department Chair: Michael Casey
Marketing Program Faculty: Professor Ramocki;
Associate Professor Blanchette
, Milbourne
Students
must consult with their assigned advisor before they will be able to register for courses. A graded writing assignment is required in
every course.
Note:
MKT 491 Independent Study I and
MKT 492 Independent Study II are available for those seeking departmental honors, with consent of instructor, department chair and dean.
Course Requirements
Courses
| ACCT 201 | Principles of Accounting I: Financial | 3 | Fall, Spring, Summer. |
| ACCT 202 | Principles of Accounting II: Managerial | 3 | Fall, Spring, Summer. |
| CIS 251 | Computers in Management | 3 | Fall, Spring, Summer. |
| CIS 352 | Management Information Systems | 3 | Fall, Spring. |
| ECON 214 | Principles of Microeconomics | 3 | Fall, Spring, Summer. |
| ECON 215 | Principles of Macroeconomics | 3 | Fall, Spring, Summer. |
| FIN 301 | Financial Management | 4 | Fall, Spring, Summer. |
| MGT 249 | Business Statistics II | 3 | Fall, Spring, Summer. |
| MGT 201 | Foundations of Management | 3 | Fall, Spring, Summer. |
| MGT 322 | Organizational Behavior | 3 | Fall, Spring, Summer. |
| MGT 341 | Business, Government, and Society | 3 | Fall, Spring, Summer. |
| MGT 348 | Operations Management | 3 | Fall, Spring, Summer. |
| MGT 461 | Seminar in Strategic Management | 3 | Fall, Spring. |
| MKT 201 | Introduction to Marketing | 3 | Fall, Spring, Summer. |
| MKT 215 | Marketing Creativity | 3 | Fall, Spring. |
| MKT 333 | Market Research | 3 | Fall, Spring. |
| MKT 334 | Consumer Behavior | 3 | Fall, Spring. |
| MKT 462 | Strategic Marketing Management | 3 | Spring, Fall. |
| | THREE ADDITIONAL COURSES in marketing at the 300-level or above. | 9 | |
Cognates
| MATH 177 | Quantitative Business Analysis I | 4 | Fall, Spring, Summer. |
| MATH 248 | Business Statistics I | 4 | Fall, Spring, Summer. |
Note: MATH 177: Fulfills the Mathematics category of General Education.
Note: MATH 248: Fulfills the Advanced Quantitative Scientific Reasoning category of General Education.
Total Credit Hours: 72