2017-2018 Catalog

Marketing Minor


Learning Goals

Writing in the Discipline

Department of Management and Marketing

Department Chair:
Michael Casey

Marketing Program Faculty: Professor Ramocki; Associate Professor Blanchette; Assistant Professor Milbourne

Students must consult with their assigned advisor before they will be able to register for courses. A graded writing assignment is required in every course.

Course Requirements

The marketing minor consists of a minimum of 22 credit hours (seven courses), as follows:

CourseTitleCreditsOffered
ECON 200Introduction to Economics

4

Fall, Spring, Summer.
MGT 201Foundations of Management

3

Fall, Spring, Summer.
MKT 201Introduction to Marketing

3

Fall, Spring, Summer.
MKT 215Marketing Creativity

3

Fall, Spring.
MKT 334Consumer Behavior

3

Fall, Spring.

AND TWO ADDITIONAL 300-level marketing courses.

Note: ECON 200: (or both ECON 214 and ECON 215)

Total Credit Hours: 22