MKT 322 Services Marketing

Focus is on the difference between service industries and manufacturing industries. Topics include the development of marketing strategies in service industries.

Credits

4 credit hours.

Prerequisite

FYS 100 and FYW 100, FYW 100H, or FYW 100P; or MKT 201W or MKT 201 or MKT 301.

Offered

As needed.