MKT 323 Digital Marketing

Students are introduced to digital marketing strategy and techniques. Topics include the digital marketing funnel, web-based campaigns and current best practices in digital marketing.

Credits

4 credit hours.

Prerequisite

FYS 100 and FYW 100, FYW 100H, or FYW 100P; or MKT 201W or MKT 201 or MKT 301.

Offered

As needed.