MKT 334 Consumer Behavior

The marketing environment, consumer behavior, and market segmentation is studied. Emphasis is on understanding the turbulent environment surrounding the marketing decision maker.

Credits

4 credit hours.

Prerequisite

FYS 100 and FYW 100, FYW 100H, or FYW 100P; or MKT 201W or MKT 201 or MKT 301.

Offered

Fall, Spring.