MKT 335 Marketing Communications and Promotion

Basic promotional tools available to the marketing manager are studied: advertising, sales promotion, personal selling, and publicity.

Credits

4 credit hours.

Prerequisite

FYS 100 and FYW 100, FYW 100H, or FYW 100P; or MKT 201W or MKT 201 or MKT 301.

Offered

As needed.