MKT 340 Personal Selling and Sales Management

Focus is on personal selling, a subset of the promotional element of marketing strategy, which involves face-to-face relationships, personal influence, and complex communication processes.

Credits

4 credit hours.

Prerequisite

FYS 100 and FYW 100, FYW 100H, or FYW 100P; or MKT 201W or MKT 201 or MKT 301.

Offered

As needed.